AS SEEN IN
WHAT WE ARE ABOUT
The mission of FROATS is to bring vibrant patterns, designs, and colors to an American classic: the boat shoe. We're also challenging and massively improving the accepted standards of comfort and fit. There is no reason why quality and aesthetics can't receive equal attention.
In short, we create insanely comfortable shoes with equally vivid patterns and designs.
We are excited to offer the ability to create and customize your own FROATS boat shoe. These are constructed with the same comfort, durability, and craftsmanship that our standard offerings have. Choose from a variety of leathers, colors, stitching, laces, and more to build your personalized pair.
We have the best mascot out there. The Goose is coming in hot, slightly off-balance, yet still in control keeping everyone on their toes. His hair is excellent and flapping in the breeze. The sun is out and he’s got his shades on. He’s robust, well-fed, and brimming with confidence. What an inspiration.
cut loose and chase the goose
Our slogan is a reminder of how we try to go about each day. Make the most of it, make a splash. Take the path less traveled and don’t be afraid to go your own way. Take a bite out of the apple and swing for the fences. And while you're doing it you might as well look good and feel good. Welcome aboard.