fresh boat shoes
The mission of FROATS is to bring vibrant patterns, designs, and colors to an American classic: the boat shoe. We also want to challenge and improve the accepted standards of comfort and fit. We seek to match our bold and confident designs with the incredible comfort and softness that luxury brands are able to achieve with other casual shoes. With all this, we seek to make the best men’s boat shoe there is.
The Nubuck Summer Series 2021
Introducing the Summer Series! The big feature of this Drop is our Nubuck leather. Nubuck is a smooth, velvety, top grain leather with natural qualities that make it perfect for men's summer fashion. It's breathable, lightweight, and insanely comfortable. Break out of quarantine in style with these summer jams.
"The Shooter McGavins"
Hot off the press in our 2020 Drop. An ode to a day on the links with good friends and good drinks. We don't always rhyme, but we like to have a good time. Okay, that's enough of that.
"The Classic Hinder Seersuckers"
A staple of the American wardrobe, this timeless seersucker pattern has remained in style for over 100 years. Classy, versatile and light.
"The Wines and Dines"
An autumn classic inspired by natural earth tones and the aesthetics of cork. Subtle enough to blend in, but funky enough to break it down and cut a rug.
"The Sharks and Minnows"
With our softest leather to date in ocean blue, New England threading, and leather laces out of Kentucky; this is quickly becoming a FROATS classic.
AS SEEN IN
We think we have the best mascot out there. As illustrated in our logo, the Goose is coming in hot, slightly off-balance, yet still in control keeping everyone on their toes. His hair is excellent and flapping in the breeze. The sun is out and he’s got his shades on. He’s robust, well-fed, and brimming with confidence.
We embrace our noble emblem, the Goose, because we admire their traits and how they handle themselves. They are incredibly loyal. They work together when flying in the V. They alternate leaders depending on who’s fit to be out front, and who needs a little coasting time in the back. No Goose is left behind. They take care of each other and look out for one another. They are the ultimate wingmen.
"cut loose and chase the goose":
Our slogan is really a reminder of how we want to go about each day. Make the most of it. Take the path less traveled, express yourself, don’t be afraid to go your own way. Break out an awesome pair of boat shoes. You don’t have to blend in. Be yourself and do you. Life is short so have a little fun out there.